A Flavour of Business Marketing

A masterclass which reflects the dynamic business environment with a focus on marketing, entrepreneurialism and creativity.

Students will develop key transferable skills such as communication, leadership, negotiation and decision making. The session aims to encourage participants to think as managers, rather than students.

How to market chocolate? What marketing techniques are used by companies? Some principles of marketing and the best way to target consumers will be looked at.

Students will think about strategies, think creatively and present their ideas in groups.

Duration: half day.

GM Higher will need to record the participation of learners in line with our funding requirements, so we will ask you to provide a register.