A contemporary taster course, which reflects the dynamic business environment with a focus on marketing, entrepreneurialism and creativity.
Students will develop key transferable skills such as communication, leadership, negotiation and decision making. The session aims to encourage participants to think as managers, rather than students.

How to market chocolate? What marketing techniques are used by companies? Some of principles of marketing will be looked at and he best way to target consumers.
Students will think about strategies, think creatively and present their ideas in groups.

Duration: half day.